WildDeck Ltd, a company incorporated and registered in Scotland under the Companies Act 2006 (Company Number: SC880737) ("we", "our", "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use the WildDeck mobile application, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
When you use WildDeck, we may collect the following information: • Account Information: Your name, username, email address, and profile picture you provide during registration. • Wildlife Data: Photos you upload for identification, species identified, discovery locations (if location services are enabled), and your card collection data. • Usage Data: How you interact with the app, including battles played, quests completed, and features used. • Device Information: Device type, operating system, and app version for troubleshooting and performance improvement. • Purchase Data: Transaction records for in-app purchases including physical card orders and coin purchases. We do not store full payment card details.
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your personal data on the following lawful bases: • Contract: Processing necessary to perform our contract with you (e.g., providing app features, processing orders). • Legitimate Interests: Processing necessary for our legitimate interests (e.g., improving the app, preventing fraud), provided these do not override your rights. • Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., marketing communications, location tracking). • Legal Obligation: Processing necessary to comply with a legal obligation to which we are subject.
We use your information to: • Provide and improve the WildDeck experience, including wildlife identification, card collection, and battle features. • Process orders for physical cards and deliver them to your specified address. • Personalise your experience, including discovery recommendations and quest suggestions. • Maintain leaderboards, friend connections, and social features. • Send important service updates and notifications (if enabled). • Detect and prevent fraud, abuse, or violations of our terms. • Comply with legal and regulatory obligations applicable in the United Kingdom.
Photos you submit for wildlife identification are processed using AI technology. These images are: • Used solely for the purpose of identifying the species in the photo. • Not shared with third parties for advertising purposes. • Processed securely and not stored indefinitely after identification is complete. • Never used to identify or track individuals — only wildlife species.
If you enable location services: • Your location is used to record where wildlife discoveries are made and display them on your sightings map. • Location data is stored with your discovery records to enhance your collection. • You can disable location services at any time in your device or app settings. • We do not continuously track your location — it is only accessed when you actively make a discovery.
We do not sell your personal data. We may share limited information with: • Service Providers: Trusted partners who help us operate the app (e.g., cloud hosting, payment processing, card printing and delivery). • Other Players: Your public profile (username, avatar, level, and collection stats) is visible to friends and battle opponents. • Legal Requirements: If required by law or to protect the safety of our users. Where personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as Standard Contractual Clauses (SCCs) or transfers to countries with an adequacy decision from the UK Government.
We implement appropriate technical and organisational measures to protect your personal data in accordance with Article 32 of the UK GDPR, including encryption of data in transit and at rest, secure authentication, access controls, and regular security reviews.
WildDeck is designed to be family-friendly. We do not knowingly collect personal information from children under 13 without verifiable parental consent, in accordance with the Age Appropriate Design Code (Children's Code) issued by the ICO. If you believe a child has provided us with personal data without appropriate consent, please contact us at info@wild-deck.com.
Under the UK GDPR and the Data Protection Act 2018, you have the following rights: • Right of Access (Article 15): Obtain a copy of the personal data we hold about you. • Right to Rectification (Article 16): Request correction of inaccurate or incomplete data. • Right to Erasure (Article 17): Request deletion of your data ("right to be forgotten"). • Right to Restrict Processing (Article 18): Request we limit how we use your data. • Right to Data Portability (Article 20): Receive your data in a structured, commonly used format. • Right to Object (Article 21): Object to processing based on legitimate interests or direct marketing. • Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time. To exercise these rights, contact us at info@wild-deck.com. We will respond within one month as required by UK GDPR. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
Where applicable, we use cookies and similar tracking technologies in accordance with the Privacy and Electronic Communications Regulations 2003 (PECR). You can manage your cookie preferences through your device or browser settings.
We retain your personal data for as long as your account is active or as needed to provide you with our services. If you delete your account, we will remove your personal data within 30 days, except where retention is required by law or for the establishment, exercise, or defence of legal claims.
We may update this Privacy Policy from time to time. We will notify you of significant changes through the app or via email. Continued use of WildDeck after changes constitutes acceptance of the updated policy.
The data controller responsible for your personal data is: WildDeck Ltd Company registered in Scotland under the Companies Act 2006 Registered with Companies House, Edinburgh Company Number: SC880737 Registered Office: Scotland, United Kingdom Email: info@wild-deck.com WildDeck Ltd is registered with the Information Commissioner's Office (ICO) as a data controller. If you have any questions or concerns about this Privacy Policy, please contact us at the above email address. We aim to respond to all enquiries within 48 hours.